Kerala, a state situated on the
tropical Malabar Coast of southwestern India, is
one of the most popular tourist destinations in the country. Named as one of
the ten paradises of the world by the National Geographic Traveler. Kerala is famous especially for its ecotourism initiatives. Its unique
culture and traditions, coupled with its varieddemography, has made Kerala one
of the most popular tourist destinations in the world.
In the decades that followed, Kerala Tourism was
able to transform itself into one of the niche holiday destinations in India.
The tag line Kerala-
God's Own Country was adopted in its tourism promotions and
became a global superbrand.
Kerala is an established tourist destination for
both Indians and non-Indians alike. Kerala is popular for her beaches,
backwaters, mountain ranges and wildlife sanctuaries. The city of Kochi ranks first in the total number of international and
domestic tourists in Kerala. Other popular attractions in the state include the beaches ; backwater tourism and lake resorts; hill stations and
resorts at Munnar, Wayanad, Nelliyampathi, Vagamon and Ponmudi; and
national parks and wild life sanctuaries at Periyar and Eravikulam National
Park. The "backwaters" region—an extensive network of interlocking rivers,
lakes, and canals that centre on
Alleppy, Kumakarakom, and Punnamada; also see heavy tourist traffic.
Heritage sites, such as thePadmanabhapuram Palace, Hill Palace, Mattancherry
Palace are also visited. To further promote tourism in Kerala Grand Kerala Shopping Festival was started by the Government
of Kerala in 2007. Since then it has been held
every year during the December–January period. The city of Kochi ranks first in the total number of international and
domestic tourist arrivals in Kerala.
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